Kriti Aggarwal
Products I have worked on...
Transformed Employee Commuting to Drive Cost Savings and Sustainability
Led the vision and end-to-end strategy for a B2B2C mobility solution that reduced corporate parking costs by 2% and enhanced sustainability through shared transport adoption. By aligning employee incentives with organizational goals via gamification, real-time analytics, and a dual value proposition, the solution achieved measurable financial and environmental impact while improving user engagement.
Transformed CRM Software with GenAI-Powered Solutions
By modernising workflows and leveraging Generative AI, I led a comprehensive overhaul of a legacy B2B contact center solution, addressing inefficiencies in admin, communication, and agent workflows. This transformation reduced customer query handling time by 91%, improved user satisfaction with a 10% increase in NPS, and drove $15M in ARR across 300 enterprises globally.
Scaled a $50B Government Permits Platform for User Growth and Adoption
Led the transformation of a government permits platform serving 8.2M businesses by addressing adoption barriers such as service availability, navigation challenges, and payment reluctance. Launched a unified portal for 350+ services across 20 departments, achieving 20% YoY growth ($1B ARR), improving onboarding, and boosting monthly activation rates by 20%.
Drove Connected Car Adoption Through Data-Driven Pricing and Engagement Strategies
I spearheaded the pricing and launch strategy for IoT-enabled digital experiences, targeting over 3 million vehicles. By addressing dealership challenges, leveraging data insights, and implementing a tiered pricing model, I improved app adoption, increased engagement by 5%, and boosted revenue by $6M within six months. This initiative enhanced dealer performance, buyer satisfaction, and smart app monetisation.
Optimizing the Billing and Insurance Claims System
In my role as a Product Owner, I worked with teams to tackle challenges in the payment and claims processing system for patients, pharmacies and insurers. My contributions were crucial in revamping data entry interfaces, enhancing system integrations, and optimizing financial processes. This resulted in significant improvements in claim processing time, cash flow for pharmacies.
Developed and Priced Integrated Home Safety and Wellness Solutions for India
I created tailored pricing strategy for IoT smart home solutions in India, focusing on affordability for middle-class families. Addressing the challenges of cost perception and technological intimidation, I implemented a hybrid pricing model—combining Tiered and Value-Based Pricing—based on in-depth market research and consumer behavior analysis to increase market acceptance and adoption rates.
