Kriti Aggarwal
About Me...
Product Manager with 10+ years of experience in driving strategy and roadmap, launching high-impact & innovative B2B and B2C solutions to achieve business outcomes. Proven track record of leading cross-functional teams to achieve product goals and improve customer experiences in globally distributed environments.
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My journey in product management began at Tata Consultancy Services, where I honed my foundational skills and has spanned influential roles at Advanced Tech. Consulting Services and Ernst & Young LLP, where I led product strategy to scale government platforms and launch innovative solutions in the IoT, Retail and mobility and payment domains. I am currently working with Globallogic India and leading product initiatives for improving travel/mobility experience and contact center operations.
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My journey in product management is built on a strong educational foundation, including an Executive Course in Data Driven Product Management from IIM Lucknow, an MBA in Product Strategy from Delhi School of Economics (DSE), Co' 2017, and B.Tech in Computer Science from Indira Gandhi Institute of Technology, Co' 2012. These academic pursuits have equipped me with a deep understanding of product strategy, competitive thinking and technical expertise.
What I Do
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Product strategies for web and mobile development
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Scale products and launch user centric solutions
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Leadership to build amazing teams
What I Use
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Data driven approach to solve problem
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Go-to-market and product strategy
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Competitive Intelligence
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Figma for design thinking
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JIRA for agile development
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A/B Testing
What To Expect
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Innovative solutions meeting market needs and user expectations.
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Agile methodology for iterative development
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Data driven approach to grow user engagement and market positioning.
Work Experience
Globallogic India Private Ltd.
Oct 2020 – Present
Senior Product Manager, Discovery and Growth
Ernst & Young LLP Dec 2018 – Aug 2020
Product Manager, Discovery and Growth (Senior Consultant)
Advanced Tech. Consulting Services
Oct 2017 – Nov 2018
Product Manager, Pricing and Growth (Consultant)
Tata Consultancy Services Jun 2012 – Jun 2015
Product Owner (Systems Engineer)
Droom Technology Pvt. Ltd.
Jun 2016 – Aug 2016
Product Intern
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Led discovery for a B2B2C travel app for parking management and sustainable commuting; defined vision, strategy, roadmap for mobile application development; minimized parking costs by 2% YoY.
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Advocated ‘First Principles’ for a solution for MVP which links sustainability feature with loyalty program; achieved 20% adoption, 1% conversion from private to shared vehicle, engagement by 10% in a year.
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Discovered new opportunities to improve omni-channel customer interactions for a contact center solution (over > $ 160M ARR); worked with global teams and improved engagement by 15% & NPS by 10%.
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Led revamp of legacy system to create a unified portal for agents which manages customer engagements across various channels; improved query resolution rate by 5%.
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Leveraged analytics to identify and prioritize customer needs to scale a web application of a power solution (over > $7B ARR); implemented AI driven customer service Chabot; increased efficiency by 80%, reduced cost/case and improved annual revenue by .04%.
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Led 4 PMs directly reporting to me and launched a mentorship program for performance improvement.
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Executed strategy to improve and scale a high-impact digital solution which enables SMBs to start their business (over > $ 50B ARR); improved satisfaction by 40%, reduced churn by 10% in a year.
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Led workshops to collect feedback from SMBs; scaled services offered by govt. departments and improved onboarding process for business users; resulted in 5X increase in services, 20% improvement in activation.
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Led outreach for acquisition of new SMBs; resulted in 4X increase in MAU.
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Identified and prioritized initiatives to execute roadmap for improving adoption of B2C apps of a German automobile OEM by 1% (for over > 3M units) in 4 months and engagement by 5% in a year.
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Managed pricing and bundling for the apps by capturing E2E driver and rider experiences, their willingness to pay and usage of apps; increased revenue by 3% in a year.
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Led a team of 10 resources, implemented agile practices and increased team’s efficiency by 15%.
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Managed payment cycle, introduced transparent process for payment reconciliation for a global retail client; decreased data entry errors by 40% and claim rejections by 7%, improved revenue by 8%.
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Managed E2E research, design and implementation of Droom Credit, an innovative automotive loans marketplace from ground up.
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Executed partnerships with 5+ banks and NBFCs to integrate their loan systems, resulting in a 10% increase in loan approvals and a 25% boost in customer satisfaction.