In this process, a product manager starts by writing an internal press release announcing the finished product and keep iterating on it until they've come up with benefits that actually sound like benefits.

Example: Press release of a product that "Reminds user to drink and track water intake"

Heading: Reimagine Hydration with AquaBoost, Your Smart Hydration Companion

Problem: In our fast-paced lives, staying consistently hydrated remains a challenge for many. The busy routines, coupled with the lack of a personalized reminder system, often lead to inadequate water intake, impacting overall health, energy levels, and focus.

Sub-Heading: AquaBoost seamlessly tracks your water intake using smart sensors, delivering accurate insights into your hydration habits.

Summary: It offers hydration reminders and water intake tracking. With this, you'll experience the power of staying consistently hydrated, improved focus and overall enhanced health. It adapts to your unique lifestyle, providing insightful data and motivation for a healthier, more hydrated you.

Intended Customer: It is designed for individuals who lead busy lifestyles, health enthusiasts and anyone seeking a convenient and smart way to stay hydrated effortlessly.

Quote from a spokesperson in company: "AquaBoost is your companion in making hydration simple, smart, and tailored to your lifestyle."

Hypothetical Customer Quote: "AquaBoost has been a game-changer for me. I often lost track of my water intake. The personalized reminders and insights have not only improved my well-being but have become an essential part of my daily routine."

Closing and Call to Action: Download AquaBoost from your app store and begin with a healthy, more hydrated you.

FAQs
Q1: How does it remind me to drink water?
Ans: Smart algorithms that consider factors like your activity level, weather, and personal preferences to send timely reminders throughout the day.
Q2: Do I need to manually input every drink I have?
Ans: It offers automatic water tracking using smart sensors. Alternatively, you can input your water intake with a simple tap.
Q3: How does it learn from my behavior?
Ans: It analyzes your hydration patterns over time to tailor reminders and tracking. The more you use it, the smarter it becomes in understanding your unique needs.

In a recent podcast with Lenny Rachitsky, Anuj Rathi added a layer of depth in this approach. He urged teams to consider not only the customer value proposition but also the internal machinery essential for success. He talked about discussions on Go-to-Market (GTM) strategies, user experiences, expenditures, and the intricate routes explored before zeroing in on the winning solution. He advocated drafting three alternative press releases where each explores unique possibilities. By doing this, leaders can compare and make informed decisions in product discovery phase.